This cross-network ad was created to market our Handyman publication and web site to our Gardening Club members.
Here, we were asked to create an advertisement for the Scout NFL product, and we achieved a sort of romanticization of the exclusivity.
Scout onboarded Tailgater onto its network of web sites and publications. The creative team was tasked with incorporating a variety of messages -- "welcome to Scout", "a taste of your new benefits" and also reassuring members about their site's relative autonomy. Vis a vis, they get the same great content, but it now exists on an incredible network.
Scout Fishing is a branch of the outdoors offering on the Scout network. We were asked to create an advertisement that caught the spirit of our fishermen and delivered a clear feel of what Scout Fishing represents.
On this project (above, and the next two ads), we were tasked with delivering ads to help transition our magazine-centric members to an online experience. Here, we trumpeted the many online benefits with a short tagline bolstered with a subheading.
Our new Hunting web site and magazine launched, and this ad communicated that fact to a hunting-friendly NSSF (National Shooting Sports Foundation) audience.
